Digital marketing is the right business strategy, well the continued growth of digital marketing lure businesses to partner with leading marketing agencies. Since digital marketing is the most effective way of generating business leads. Still, businessmen always want to know about the cost of digital marketing and SEO that they need to pay for high ranking on digital platforms.
This article will help you understand the cost of digital marketing and SEO
Popular ways of online Maekring include
● Email marketing
● SEO
● Pay Per Click (PPC)
● Lead generation
● Content creation and marketing
● Social media marketing
● SMS marketing
● Mobile marketing
SEO
Search Engine Optimization is significant for digital marketing as it helps to get a high ranking on a website and increase organic reach. Well, SEO is the only online marketing channel that provides you with rank for the right keywords, and traffic to your site over time. In other words, SEO means optimizing the content, technical performance, and site structure of a web page. SEO is mainly done in the following ways:
1. On-Page SEO to improve organic performance such as content and metadata.
2. Off-Page SEO includes external links are hosted on the website. For example, backlinks and reviews.
3. Technical variables of SEO that affect the ability of search engines index such as page speed.
The cost of digital marketing and SEO help to improve domain authority and brand visibility to rank higher in Google search results. SEO packages are custom based on the business requirements. Generally, the average monthly SEO cost for a project ranges from 8,000 INR to15,000 INR /Month.
Social Media Marketing
Social Media Marketing nowadays quite popular method of marketing and branding. Social media allows marketers to connect and engage potential customers on social media apps LinkedIn, Twitter, Youtube, Facebook, and Instagram. Social media is the creative way to use marketing strategies for the engagement of the audience. SMM services in India are in high demand due to immense benefits. However, it needs planning, execution, and constant efforts to get outcomes on all social media platforms. Social media approach works on the following principles:
● Personalized strategies
● Customization options
● Account setup and optimization
● Routine consultation
● Transparent reporting
● Upfront pricing
Digital marketing company in India are budget-friendly as its packages starts at 10,000 INR to 40,000 INR which includes strategy creation, promotion in term of paid campaigns on various social media platforms.
PPC/CPC – Pay Per Click or Cost-per-click
PPC (pay per click) is the another marketing strategy to increase brand reach through diverse audience. PPC ads increase the visibility of brands in search engine results based on specific keywords and marketing content. Search results of your page are dependent on your keyword bidding strategies to run PPC campaigns.
PPC has different types of requirement base on your budget, and goals for small businesses and large enterprises.
On the other hand, some advertisers may pay according to per impression or clicks which is referred as a CPC(cost per 1000 impressions). It is applied for a specific keywords to run advertisements. Generally referred as a bidding system that users need to pay for each click on your ads.
PPC pricing depends on several factors, like size of industry, time duration for ads, location and competitors. The cost of pay-per-click (PPC) advertising in India can be 1,500 INR to 10,000 INR on daily basis.
The cost of Digital Marketing & SEO services is essential to make businesses profitable. Online marketing helps to create personal and direct connections with the audience. Not only does it help to grow businesses but also boosts brands’ image globally on a large scale. Dedicated digital marketing services ensure online success through better return on investments.
